Client: China Magnificent Family (Shanghai) Information Technology Co., Ltd.
Date: August 21, 2017
Rustic Luxury is an unmanned retail store, the company focus on providing more professional, convenient and safe service for consumers. Nowadays, China’s unmanned retail store at its primary stage. For consumers, A high memory and thoughtful brand will naturally become the industry leader. Just because of this, the Rustic Luxury is named of this: The combination of the Beast and Retail. Homonymic from the Rustic Luxury to improve memory. In the brand visual identity system. Logo selection of the king of the beast known as the lion as the image design and the combination of the “shopping”, created this “lion” + “shopping” logo.
Lion + Shopping Bag
Logo Standard (Logo Color & Layout)
Logo Standard (Cohesion)
Results Show (Tag)
Results Show (Shopping Bag)
Results Show (Desk)
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